You've heard of Hazcom, Hazchem and hazardous materials safely. Now we Haztoon. Exactly. Cartoons deliver safety messages to the impact. It is very difficult to provide security in a work environment. Accidents are not cheap. In fact, they can be very, very expensive! Think about insurance claims, days lost, loss of production, reports, interruptions manpower, morale ...
The root of the problem is people. It is not easy to get people to follow safety rules.
The personal protective equipment that companies provide is practically useless if workers do not use them. Safety guidelines are useless when they are not followed. The key word is will. A willingness by workers to observe good safety practices when nobody supervises.
Somehow, people need to get into their subconscious to follow the rules and safety regulations. It is an arduous task for the practitioner of security - how to drive the message.
The researchers found that people remember more than 50% in what they believe in what they hear. Visuals attract people's attention. The many images on billboards, magazines, newspapers or even on the internet are testimonies that advertising visuals are so effective.
Humor effectively drives a point. Accident situations can not be photographed. Only stuntmen are crazy enough to undertake risky activities that can potentially cause accidents.
Cartoons can effectively illustrate dangerous situations that could be almost impossible to capture on film.
The successful safety poster first captures people's attention with the graphics and color. Then they can enjoy the images to relax their mood. Finally, it presents the safety message to the final.
If done well, people will remember the messages in the posters of security for a very long time. When people are exposed sufficiently over a long period of time, the messages sink into their subconscious. It becomes second nature to them.
This fact has been used in advertising and propaganda - all for one purpose - to influence people's opinions or buying behavior. Cartoon posters do influence people's behavior. It's fun too.
The challenge is to find these posters that are both cheap and good. The simplest approach is DIY - print them yourself. A good color computer printer is all that is still needed.
Thomas Yoon specializes in cartoon illustrations that will impact on people's opinions. Subscribe to Ezine TechMarketing. More information on engineering at Marine and M & E engineer.