Copyright (c) 2007 Fabienne Fredrickson
If you are serious about attracting customers always, I think you should use each piece of marketing "real estate", you can. Whether you've been in business for one year or 22 years when you're marketing your business, you want to set up systems that draw in clients without having to do much to get there.
It may even be as "small", such as using your outgoing voice mail as a tool Client Attraction. One of the main things you can do to get people in most people in business do not, especially when working at home is an outgoing message on your voicemail or answering machine that describes exactly what you made, for whom, and what results they can expect.
The idea here is to have your voice explaining what you do and how to give you referrals. So instead of saying "Hello, is Mary, leave a message," you can say, "Hello, is Mary and the company as well, help (insert target audience) who struggle with ( Insert common problem) to achieve more (the desired outcome). "
Once they know exactly what you do and for whom, do not forget to list the best ways to reach you (other than telephone): Your e-mail, your site, and your slogan. Oh, and remember to include a call to action, such as inviting them to visit your site and sign up for something. There are many different ways that you can use your voice mail outgoing message as a way to get new customers. Remember to keep enough short people do not want to remember.
You'd be surprised how many people over the years has become my client, when all they had originally had my phone number. Following the voicemail, they all said they went to the site, listed on the ezine, attended teleclasses, and after some time, wrote to say they were willing to work with me . Not bad for a simple voice message!
My motto about real estate marketing? "If you have any way to use it to attract customers!
Your task:
Create an outgoing message, which can also act as a marketing tool, if it is brief. Include the address of your slogan and e-mail if it is easy to remember, direct callers to your website and be sure to tell them about your newsletter or list any upcoming workshops you make the promotion. Not only will you impress callers, you might get some new customers out of it.
You want more of these simple tools very effective marketing that attracts new customers in the "real world?" Then it's time to invest in a marketing system, step by step simple and authentic feel.