Personal mail is the most unusual thing you find in your mailbox every day, do not you think? Almost everything you find that advertising - or invoices. Sometimes when you've worked hard, you will find a check. But a personal message with a handwritten envelope, is a gem.
And so a simple habit can raise your head and shoulders above your competition - if you're a real estate agent, a hairdresser or a dentist.
In just 15 minutes a day, you can connect with 5 clients or potential clients in a manner that will not only give them positive feelings about you - he will tell them about you friends.
What simple connection? A short handwritten thank-you.
Thank you notes are as rare as a pump attendant who washes your windshield - and when the last time you saw one of them? They are so rare that I had a client Write me a note of thanks - thanking me for writing him a thank you note.
If you want to make a name for your business, get a supply of beautiful note cards, a couple of sheets of stamps pretty, and put "Write a thank you note" on your calendar each day.
When you write your notes, do not advertise. Enter your name and add your name and phone number and or e-mail. But do not ask for anything. Suffice it to say a sincere thanks.
Now you might think you do not have 5 people to thank every day, but if you open your eyes, you will find.
Start with the prospects. Did anyone help you to show houses today? Thank them. Have you made a presentation listing? Thank them.
Other companies can do the same thing. Did you give someone one day cutting hair? Then thank them. Did you repair radiator anyone? Thank them. Did you interview a potential owner of new options and explain their mortgage? Thank them.
Obviously, some companies have the opportunity to thank more than 5 per day - and if you can find the time, do it!
But what if you are a realtor and you stay in the office all day, working on ads and sending sales letters - and had no contact with clients at all?
You still have people to thank if you are looking for them. For one thing, you do not have to stick with the events of today. You can thank someone who has called for information yesterday or the day before. But there's more.
You can write a note of thanks for your bank manager because the cashier at the drive up window is so nice. Or how about the grocery store manager who hires the ladies friendly?
You can thank the person who repaired the radiator. You can put a note in your mailbox to thank your messaging operator to always be on time. You can thank a waitress who went out of his way to ensure you had a good meal.
And of course, you can thank a customer you past that sent a referral.
It does not matter who thank you - or if they could never become a client. The fact that they will talk about you spread the news of your thinking beyond the limits that you could imagine.
One last thing - there's a bonus that you can not measure in dollars. When you start looking around for people to thank, you will feel grateful. You notice how people make life better each day - and the smile in your heart and your face will grow.
You'll love life more, and this sentiment, incidentally, be transmitted to your prospects and bring you more business in itself.
It's a win-win all around. So just try it.
Marte Cliff, Copywriter and real estate www.copybymarte.com coach on the market