To purchase requires action and action requires energy. So when you sleep your visitors browsing peaceful, they will not be motivated to go the extra mile.
They will feel Bland and blah. They could even go to sleep.
Most visitors do not know how they react emotionally to websites. They just forgot they have visited. They could send us the mouse click.
But what happens when your energy radiates site? You are excited. Your visitors want to stay. After all, everyone wants to go out with dynamic, successful people. Nobody wants to spend time with lazy losers.
So how do you create marketing strategies that drive Web site visitors to stop kicking the tires and start to enter their credit card number?
(1) copy write with words which carry emotional charges and to provide energy. Examples include Smash, Hammer, Develop, Master, Triumph, and Crush.
Use strong verbs in your list titles, as well as chips and even opening. But the strong verbs are like spices: use sparingly and creatively to create the flavor. And it is natural for readers notice when their editor seems to be entering the new.
(2) Create a theater, not a tea party.
Phrases like "Welcome to my site," and "Please look around my site," reported: "I'm not really comfortable with marketing."
Make no mistake. Your visitors know they are welcome.
After all, you bought a domain name and paid for accommodation. You have provided at least a menu bar so they will look around. Like, duh.
Okay, okay: I know some people who violate this recommendation, but to attract many businesses. I would encourage them to perform a test, comparing the "welcome" site with a more direct marketing site. Some markets respond to low. But do not be too sure.
(3) paint word pictures.
We've all heard the "perfect life", "take it to the next level," and even "boost your business." Instead, let your readers get into the picture.
"Imagine yourself in a bookstore, standing next to your book published ..."
You can be even more vivid:
"Imagine signing your first novel published at the Borders Bookstore Miracle Mile ..."
(4) Choose photos and images that complement your copy.
Pictures of sailboats, mountains and rivers. Woodland scenes. Sunset on the Golden Gate Bridge. If you are a photographer of landscapes, include them all. If you are a sailing instructor, definitely include photos of sailboats, preferably with you in the role of your teacher.
But if you're a business consultant, using images of yourself working with clients. If you use pictures of people digging for pictures that you will not find on all sites. There is a photo of a young woman with a laptop that seems to appear everywhere we look.
(5) Equity same - no Chopra, Gandhi, Kennedy, and other symbolic figures.
Do not misunderstand. These people deserve to be mentioned.
But for your website, use your own words to share your message. You come across as more authentic and convincing. Your readers stay focused and, yes, to feel energized by your words.
And that's where the fingers start tapping numbers of their credit cards to your order.