In the recent Week Mercedes-Benz Fashion Smashbox Studios in place, all heads turned as the German carmaker has unveiled an E320 BLUETEC, powered by diesel. Starting last Monday, some Californians may already driving the vehicle by an individual two-year24 ,000-mile lease. California is known for being one of the states most stringent requirements in terms of issuing banning diesel cars for ten years. Having the right to boast of the green car world in 2007, the Bluetec will pioneer the new generation of diesel vehicles, clean enough to pass the emission standards of California. The state had filed a lawsuit against the automakers, including General Motors, Toyota, Honda (Acura factory parts), Ford and others to monitor fuel efficiency and emission standards.
To be able to provide power and economy of diesel technology throughout the world, we had to make the diesel as clean as the gasoline model. With BLUETEC, nitrogen oxides can be reduced to such an extent that our diesel vehicles meet the strictest emissions regulations in the world, even in the future. This makes Mercedes-Benz the first manufacturer in the world to respect fully all components of the exhaust gas under control, said Dr. Leopold Mikulic, head of powertrain development at Mercedes-Benz Cars.
Mercedes-Benz USA (MBUSA) plans to offer the E320 BLUETEC in 50 states and the limited mileage lease program is the first step taken to make the plan a reality.
According to Tom Cackett, executive director of the California Air Resources Board (CARB), The E320 is testimony to demanding nothing but the cleanest vehicles for California. Mercedes-Benz has developed a diesel emission control resulting in a car as clean as comparable gasoline vehicles sold here. This vehicle has shed the reputation of diesel as a dirty technology. And we hope California has anti-diesel reputation by certifying this vehicle as the first diesel passenger cars to meet the highest standards for emissions of smog in the world.
MBUSA was a pioneer of diesel technology in the United States, and after 40 years, the company continues to provide American consumers with the best diesel vehicles without sacrificing performance and comfort. Diesel is another option for environmentally friendly vehicles outside the hybrid and hydrogen powered vehicles.
We're innovating here that we open the way for the return of the diesel to California, "said Ernst Lieb, president and CEO of Mbusa. BLUETEC is the most promising technology for customers who want to raise fuel efficiency 20-40 percent higher without sacrificing performance and handling characteristics for which they are accustomed. According to Lieb, the California market plays a crucial role in the return of the diesel: Besides being a major car markets in the world, California has enormous influence. We know we have quite a few loyal diesel buyers there who have been awaiting the opportunity to return in a diesel engine, but we also want to take a new group of buyers who are interested in their dollar go farther without compromising performance or their personal style.