Business Marketing Mistakes: 3 Marketing Manager Big mistakes Every company
by: Terri Langhans
Who has not missed a typo or misspelling in the name of the CEO or printed the phone number is wrong? These marketing mistakes do not warrant an article. In fact, a single word of how to fix it is sufficient Consulting: read!
Here are some marketing mistakes more important than almost every business leader is there, with a recommended action that will help you attract more business and get better results from your marketing, whatever big or small your budget Marketing is.
Error 1: We believe that marketing is something we "do."
"We need to do marketing." This is the first thing you think when you need to boost activity. The problem is when you think marketing is something you "do", you're usually thinking about advertising, direct mail, flyers, e-mail, ads and promotion. Marketing is more than just promotion, and it is rarely a quick fix.
The real fix is to expand your definition of marketing. Instead of thinking that is something you "do", think of marketing as everything that helps or hinders the sale or use of your product or service. This includes: the location, attitude of the person who answers the phone, your name, pricing, policies, proposals, personality and more.
Before you write a word of promotion, make a help "or hinder" once more. Make a list of what is helping you to attract business and what is the path to take. Think about what obstacles you can quickly correct or delete? What "aid" can improve or enhance? Until this help or hinder-homework is done, working on the promotion is premature.
Mistake 2: We breathe too much of our own emissions.
We are believers in our major businesses that we can not wait to show it. We admire our attributes and breathe our excellence. Then we breathe out all our marketing communications. The problem is when you do this, your marketing is all about you. And people do not care about you. They take care of themselves.
If your marketing is going to get a response at all, the first thing he must do is connect to something perspectives on care. Log before convincing. Try this exercise in four steps:
Describe your products and services. Get the exhaust.
Identify one or two attributes or pull factors "
What is the advantage, the necessity or need, which is satisfied by these attributes?
Why is this important advantage, personally, for the target audience?
For example, Joy dishwashing liquid (descprition) has real lemon (attribute) that cuts grease and leaves dishes brightest (advantage). "What a Nice reflection on you!" (Connects to what she cares about.) Log in to what people want. Not that you do.
Mistake 3: we all look alike.
A bank is a bank is a bank. Estate agents, lawyers and consultants are a dime a dozen. The list is long. But here's the good news: Two more companies are alike, the more important each difference becomes and the more impact that any differences may have on you stand. Why?
Consider identical twins. What is the first thing to do when you encounter a pair? You try to find a little something to distinguish them. The same is true for your business. Prospects are looking for a point of order differencejust anythingthey can use to differentiate yourself from your competitors.
To find your points of difference, start with the contact points or contact points "in your company. Make a list. Business cards, fax cover sheet, invoice, phone greetings, Gateway, home page, etc. Then look at what the competition is and ask yourself how you can do differently. Just a little will make a big difference, because your prospects are searching for them.
For now, try to help or hinder, Connect Before you convince and find your points of difference tools to make your marketing more relevant and effective. Beware, too, unrealistic expectations, faulty research, bullets and deadly lack of follow up - four other common marketing mistakes.
Terri Langhans wrote the book "The 7 Marketing mistakes All trademarks (and how to fix) and Council of Europe (leader of all) http:blahblahblah.us, speech, and reduce business marketing for companies who want to be anything but blah. For a limited time you can receive a FREE book and an audio CD free when you order the live DVD of a workshop of 90 minutes www.the7marketingmistakes.com dvdoffer.htm
About the author
Terri Langhans wrote the book "The 7 Marketing mistakes All trademarks (and how to fix) and Council of Europe (leader of all) http:blahblahblah.us, speech, and reduce business marketing for companies who want to be anything but blah. For a limited time you can receive a FREE book and an audio CD free when you order the live DVD of a workshop of 90 minutes www.the7marketingmistakes.com dvdoffer.htm