"Myth:" You must have a unique business idea before you go out and start your own business. "I see many new entrepreneurs who believe they need to find a really cool idea for their business before they can begin. They assume that if someone else is already doing what they want to do, they must be too late and they need to go back to the drawing board and think of a better one. This is often the farthest thing from the truth! Reality: The only thing you need to have a market ready to buy your product.
Sole has nothing to do with success. In fact, a successful entrepreneur is often skeptical about the ideas quite unique because it is completely new, they can not be sure there is a market for it. Entrepreneurs most successful to date were not always first on the scene with the product of avant-garde.
A good example is Google. Search engines have been around for years before starting their own businesses, they have found a way to make their product much better than the others that they are now at the top of their field.
Cost to believe in the myth of unique business idea
These quasi-entrepreneurs to develop an idea, test it and then disappointed when they discover that someone else is already doing it!
They return to the drawing board to think of another idea, so they could enjoy the fact that someone else is preparing to market their product even better.
Conclusion
Do not fool yourself into believing this myth. Being a successful entrepreneur. Find a market for your first product and focus on this point. If your product is good enough, then you'll be good to go.