What is a stool with four legs do for your business marketing? This metaphor was invented by Bill Bonner of Agora Publishing and is a method of writing powerful and direct mail to sell financial newsletters. If you have a stool with four legs and all legs are strong, it is very sturdy and solid. Now, if one leg were torn. It does not fall, but it can oscillate. But if you only have two components, it will not fail to fall. It's the same thing with your business promotions. To succeed, you must have at least three of these strengths or if you have two of them and two very average. So you need to have these four paws in your preferred proportions.
Step number one is credibility.
You build credibility by getting publicity and exposure through the media. The sentence also in The New York Times, The Wall Street Journal. Can actually help you boost your sales. media credibility is very attractive to prospects and buyers.
Credibility is who you are and it could be anything. It may be anchored on where you went to school. You can also use your book as a source of credibility. It really works to make people stop and take a look at what you have to say or to offer when you're a writer. Leg number two is all about history.
Who have you helped? For example, Joel Christopher, the man who helped 20 people to build their list of 0 to 10,000 in two days could be an excellent example of a roadmap, which also supports his credibility.
It is balance. How have you been? How accurate were you? How many people have benefited from what you do? Interviews and infomercials are rich in the construction of this particular stage of their business.
The third step is the future benefits
future benefits is not given much attention it deserves. On promotion of stock markets, for example, says Martin Wise is 83 per cent on Microsoft, Dell 72 per cent, 800 per cent and the Cisco 200 to Qualcomm. Good for the roadmaps. But these trades are made. future benefits to invite people to participate. He answers this fundamental question: What will I get if I subscribe or buy at the service? What will I get in the future?
In the example mentioned earlier scholarship, future benefits can be expressed this way: If you subscribe today, we will immediately email you a link to our free report. Make an effort to focus on the immediate future benefits so that you can also encourage your prospects.
Finally, the big idea complements the four-legged stool.
It may be a simple idea, but the big idea is that you can think big in terms of services and solutions. You must ask the question the reader that your offer will resolve first.
These four legs working together to grow your business. You really have to detect combinations or proportions that work best for you.