report online lead generation in 2007, a survey of internet marketers by E-consultancy and Clash-Media has some interesting conclusions about the techniques for generating B2C leads. These facts show that the online lead generation has immense possibilities. Some of these interesting results.
1. Almost half the traders (47%) say their companies are not operating effectively generating leads online as a means of growing their B2C business.
2. Press (newspapers and magazines) is the method most commonly used lead generation offline to generate potential customers (61% of respondents), followed by direct mail and postal data (51%).
3. The online methods most used by respondents to generate business avenues of research are natural (78%), paid search (72%) and email marketing lists via in-house (72%).
4. The most effective techniques for generating B2C leads are all online. More than half of respondents now (52%) said that paid search is "very effective" and almost as many (48%) reported that research has naturally been very effective.
5. Email marketing lists through the House, affiliate marketing, price comparison sites, viral marketing and involves the acquisition of online aggregators are considered very effective by 38%, 34%, 26%, 25% and 25% of respondents from companies, respectively. And paid search gets the largest share of the budget allocation of lead production line (28%).
Furthermore, the report also suggests that the difficulties associated with measurement of the effectiveness of the fall of conducting online B2C production activities into three categories: (1) Difficulty tracking through the conversion into a multi-channel. (2) The lack of technology or technology for the poor online tracking and (3) The lack of resources.