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Article By CLAYTON MAKEPEACE

It is not easy - is it? If you've spent any time in the trenches of internet marketing in recent years, you know exactly what I mean: The out-of-the-Park Grand Slam tournaments are fewer and farther between these days. Once upon a time, you can simply offer a breath of almost any offer to...

How business owners and managers of marketing can make sales Good Copy Great ... ... And how "B" Copywriters can become "writers" in four, Easy Lessons Dear Business Builder, This will be a short article. It is short because I'm exhausted. And I am exhausted because I could not sleep...

Dear Business-Builder, Sometimes I get flummoxed. Since a few years ago - when the president of Phillips Publishing asked me to answer questions from his editors and marketing managers of the group had about writing. He was in the early 1990s, and president of Phillips was the legendary...

Why the Matter Boxes Boxes Dumb where even seasoned copywriters Go Wrong 21 Smart Boxes, which invariably increase readership and response And much more! Dear Business-Builder, I have not created the Magalog first. That dubious honor as much as I can tell is Jim Rutz and Ed...

There are some prime human emotions that the thoughts of all of us areoccupied much of the time. Connect with them, and you have the attention of your reader.attach to the thing you have to offer, and you are sure of his interest. Robert Collier. The Robert Collier Letter Book Dear...

In this article: Why the Internet will at least double in size in the next four years ...Why this is not necessarily a good thing for marketers Web ...Waking Nightmares 3 Tracking Internet marketing now ...The only missing ingredient that can easily multiply the answer to most of the...

Dear Business Builder, Today I want to answer the question I get asked most often Editorial dominant emotion How do you know what your prospects are feeling? Here are several techniques I use ... 1. Walk a mile in the shoes of your prospect If you have a vivid imagination, you'll be...

Advantages False kill your sales copy?Why product characteristics are much more important than you were led to believeThe simple secret to explode your sales in just five easy stepsAnd MORE! Dear Business-Builder, The other day I had the dubious pleasure of an examination of sales...

Why 90% of today's advertising campaigns are a complete waste of moneyHow Madison Avenue snap transforms the business savvy drooling moronsThe four things every ad must accomplish to succeedAn excellent opportunity for writers in a place where you never even think of lookingMuch...

3 facts inconvenient self-appointed gurus copy never tell youHow lapses of logic and organization flub kill large sales copyHow many projects are enough?The most important quality of a great writerAnd much, much more! Dear Business-Builder, I am married. Twice. For a total of...