About Writer:
Susan Tatum, co-founder and president of Clicks ‘n Conversions, is a recognized expert in business-to-business internet marketing. She has been helping software, information technology and other BtoB firms acquire more customers at higher profits for more than two decades. She is a popular author and speaker, and regularly publishes internet marketing strategies and actionable tips on the Clicks' n Conversions blog. Visit Clicks ‘n Conversions online for a complementary copy of their latest report, Maximizing Your Return on..

Article By SUSAN TATUM

The decision to launch a new marketing program or improve an existing business is often followed by paralysis. There are too many options and you want to do things. Where to start? Suppose that, unsurprisingly, that you want to generate the largest possible number of high quality sales...

One of the best ways to lose a lot of money on marketing is to put your sites on the prospects of evil. And in doing so is easier than you think. Fortunately, it is also easy to avoid. Marketing prospects right off after the wrong has to do with perception and reality. Individuals or companies...

Have you noticed that B2B marketing programs tend to revolve around a single marketing tactic? Companies advertising campaign, a direct mail campaign or a campaign e-mail and calls made. If you or your marketing people are always looking for a unique marketing tactics as a campaign, you can much...

Want to know a very good way of wasting money on B2B marketing? It's easy. Ignore your prospects who are not ready to buy yet. This is guaranteed to cost you 80% or more of your best opportunities. And yet, B2B Marketing do all the time. These companies spend all their marketing dollars on...

If I had a dollar for every time I heard a diatribe CFO on the high cost and no measurable trade shows, I, quite frankly, I would have about $ 10. But the fact is: the CAF may be right. There is no doubt about it, trade shows can be a huge black hole for investment marketing. However, I learned...

When it comes to enterprise software marketing and other complex technology products or services, your efforts must do more than just generate leads. We must encourage potential clients from curiosity to action, often using alternative methods and largely automated. For this you need a marketing...

One of the best ways to lose a lot of money on marketing is to put your sites on the prospects of evil. And in doing so is easier than you think. Fortunately, its also easy to avoid.Marketing prospects right off after the wrong has to do with perception and reality. Individuals or...

Want to know a very good way of wasting money on B2B marketing? Thats easy. Ignore your prospects who arent ready to buy yet. This is guaranteed to cost you 80% or more of your best opportunities.And yet, B2B Marketing do all the time.These companies spend all their marketing...

When it comes to enterprise software marketing and other complex technology products or services, your efforts must do more than just generate leads. You've got to encourage potential customers of curiosity to action, often using alternative methods and largely automated.For this you...